In particular, products with ingredients that restore, rather than destroy, soil health are on the rise among the most dedicated consumers.
Many studies show that the health of the soil is also becoming increasingly important to consumers. Healthier soil means better, more nutritious food. A healthier soil microbiome = a healthier human microbiome. A pesticide-free floor is free from potentially harmful substances.
quality (better taste).
Healthier soil means tastier food. The connection between soil and taste leads consumers to further culinary discoveries. Growing practices that respect soil health signal a higher quality, distinctive product.
Sustainability (better ecology).
Soil-friendly cultivation methods bind more carbon and thus reduce emissions. Healthier soils promote biodiversity and make the country more resilient to disasters.
Soil health is at the heart of a number of agricultural practices known as regenerative agriculture.
Deregenerative agriculture is a growing movement that uses agricultural practices to restore soils that have been degraded by growing and harvesting crops.
Wir möchten so auch die „Wiederherstellung der Artenvielfalt“ und die „Beseitigung der Entwaldung“ fördern
Johnny Block


